What Story Got Told by Your Company’s Actions?

What story emerged about who you are and what you value?
Did your decisions reflect what you intended?
Are your decisions compelling customers to tell others to try your products and services?

When customers love you for what you do and how you do it, they will tell your story. They want others to know about your company, your decisions and your actions. Customers will market for your company more powerfully than you can possibly market yourself.

• Actions indicate what a company values.
• Actions show how much the company considered the customer.
• Actions reflect back on the company — giving customers a glimpse of who they are as people.

How you choose to correct something that goes wrong, how steadfast you are in delivering the goods, ensuring quality, and giving people what they need – these actions expose what you value.