What are Your Customer Experience Bookends?

Have you planned the beginning and ending to moments of customer contact?

First impressions last the longest. Does it create the ideal first opinion of you?

Do you think about how you punctuate your moments of connection with customers?

Evaluate Your Level of Clarity to Create ­Memories ­for ­Customers

• How would you rate your intent and ability to create purposeful moments of customer contact?
• How would your customers say you are doing?
• Do customers rave about a memorable experience?
• Do your decisions for creating memorable bookends earn you “Beloved” status today?

Take Action: What are the most powerful moments of contact in your customers experiences?

Identify one way to plan the experience to create memories, not just execute tasks on your “to do” lists.