August 18, 2016 Jeanne Bliss Interview on “The Marketing Book Podcast” I had the pleasure of speaking with Douglas Burdett for his Artillery Marketing podcast recently. Enjoy! Read Full Post
August 11, 2016 The MBA of Customer Love We often still educate business school students on an older model of doing business. In this post, let’s create the MBA of Customer Love. Read Full Post
August 4, 2016 Customer retention strategy: Is it too late? Companies often focus 3-to-1 on acquisition as opposed to retention, even though retention of customers is cheaper. Then they worry that it’s too late. Is it? Of course not. Read Full Post
July 21, 2016 CCO Survival Skill: Creating a United Leadership Team What three common behaviors drive this process? Read Full Post
