Two-hundred forty wallets were planted by University of Hertfordshire psychologists in Edinburgh, Scotland because they wanted to understand if the contents made people return a wallet. Some wallets included a picture of a baby, or a family, or a dog.
In total, 42% of the wallets were returned and the rate of return varied based on the contents:
88% of wallets with baby photos were returned.
54% of wallets with dog photos were returned.
48% of family photo portraits were returned.
So, what does this have to do with business? It’s about being human and knowing your customers and their lives.
