How can you take what you know about your customers: their emotions, priorities, challenges and needs to show that you want to “Be There” for them?
TD Bank thought about the hassles of coins and came up with a great idea to help their customers. They made the decision to “Be There” for their customers, AND non-customers alike, by installing fun to use Penny Arcades in their bank lobbies. Loose coins go in, receipts pop out and the bank cashier hands you the bills, adds the value to your account or deposits it in a quickly opened new account. And no fees! This company, beloved by their customers, did the hard work of recognizing a common customer issue and solved it.
