If your strength in the marketplace stems from the products you sell, you are striking a chord with customers on the tangible side of the experience equation.
Sustaining that position of strength is dependent on staying relevant. You’re likely a well-oiled machine on making continuous product improvement. There are clear operational metrics that you are used to tracking and delivering on, which is the good news.
The hot spot is the experience wrapped around getting the product into the customers’ hands and serving them after the purchase. There’s a real risk for a product power core company to deliver a defaulted customer experience,
