February 25, 2014 What Could You Become If You Stopped Acting Like the Competition? Umpqua Bank got rid of the ropes and the lines that defined banking as a chore. By shedding old industry practices and humanizing the experience of banking, Umpqua draws customers to them. Read Full Post
February 20, 2014 Is There Clarity about Your Unique Purpose in Customers’ Lives? Clarity of purpose begins inside the four walls of your company. It extends beyond the boardroom. Clarity unleashes the organization’s imagination to make decisions guided by purpose. Read Full Post
February 18, 2014 The Difference between the “Everyday” Company and the “Beloved” Company Beloved companies turn task-oriented decisions into choices that lift them up and differentiate them. Customers can easily tell the story of a beloved company because actions connect. Read Full Post
February 13, 2014 Are You a Part of the Story in Your Customers’ Lives? When customers look back on the time in their lives (or in their businesses) when you were there, will you be part of the story? You have an opportunity to touch customers in their lives and create an emotional connection. Read Full Post
