A Chief Customer Officer is successful when he or she can simplify how the organization works together to achieve customer-driven growth, engage the leadership team and connect the work to a return on investment. Sustainable transformation will only occur when this work goes beyond project plans and status updates, and is grounded in caring about customers’ lives.
Most CEO’s no longer need to be convinced of the importance of retaining customers and developing relationships with customers. What’s on their mind is how to accomplish this feat inside their organizations.
