February 23, 2016 How to Become the Head of Customer Experience What qualities does it take to be a head of customer experience or CCO? And if you’re looking to hire one, what do you need? Jeanne Bliss explains. Read Full Post
February 22, 2016 5 Decision-Making Styles Of Customer-Focused CEOs What decision-making styles are best for CEOs looking to drive customer-centric growth? Jeanne Bliss has five options for maximum effectiveness when approaching decisions. Read Full Post
February 18, 2016 There Are No Secrets to Zipcar’s Journey Map Success Zipcar facilitates understanding the entire customer journey with a one-page eco-system map (versus the silo-based journeys that are really internal processes that each silo calls a “journey.”) Read Full Post
February 15, 2016 Can the CMO also be the CCO? When the CMO is also the CCO their personal skill set must expand to include skills that may not be organic to marketing leadership skills traditionally developed. Read Full Post
