The silo-by-silo approach to annual planning is at odds with what customer experiences require: an across-the-enterprise approach to defining priorities and focusing company resources on a unified plan for improvement.
There are three steps customer leaders need to take to get to a company-wide customer investment plan. 1. Align with the CFO, CIO and CMO. 2. Aggregate intelligence to identify the most important investments: Breathe life into an annual customer plan. 3. Pull together the customer investment budget.
You will provide a service that is sorely lacking by bringing together the separate factions of the organization to see the business comprehensively and from the customers’ perspective.
