Colleen Barrett, President Emeritus of Southwest Airlines, says her company grows through heart, encouragement, and accountability. Southwest Airlines knew from the beginning that it needed to march to the beat of a different drummer to stand out in the crowded airline industry.
Customers love Southwest for their candor and no-nonsense style when it comes to the business of running an airline. Customers are its biggest defenders and keepers of the Southwest Airlines way of doing business.
