Chief Customer Officer 2.0 Helps You Build a Customer-Driven Growth Engine

Utilize the proven 5-competency framework that has launched and advanced the customer experience transformation in business-to-consumer and business-to-business companies around the world.

My new book contains an explicit path and set of actions to unite your Chief Customer Officer and leadership team in leading your customer-driven transformation. It will guide you on how to earn the right to growth by improving customers’ lives.

You’ll receive the knowledge and tools on how to embed the Five Competencies into the way your company develops products, goes to market, enables and rewards people, and conducts annual planning.