2 comments to " Repair the Emotional Connection When Things Go Wrong "

  • Reply
    Jeff Toister
    March 4, 2014 AT 1:15PM

    The emotional connection, as you point out, is key.

    One barrier is much of customer service is oriented towards the rational issue. “I have a billing problem” leads an employee to explore and fix the billing issue, instinctively steering away from the unspoken “I’m frustrated by this billing problem.”

    It’s hard to train ourselves to focus in on the emotions, can it can be done.

    • Reply
      jeanne
      March 20, 2014 AT 6:59AM

      Hi Jeff
      The big thing that happens of course is that we usually just work one customer at a time to fix the problem, or try to make it go away anyway for that single customer.

      The real work is ‘fixing the company’ to ensure no one else needs to contact the company for that issue! Even that is wonky sometimes though – as the billing department is handed the problem to solve. But as you know Jeff, the billing experience involves multiple silos working together to make it end to end. Often these internal projects are ‘fixed’ from an inside out perspective and then everyone feels happy bc they’ve checked that action item off!

      Ah…this is our work! Connect those silos!

      J

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