On Yelp, epinions, and thousands of websites every day, customers aren’t afraid to talk about the companies they love, but first you need to “earn the right” to their story.
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Why Does Your Company Tweet? Twittering is a natural extension of how Zappos.com exists and participates in people’s lives. Have You Earned the Right? The “experience” is far more than the execution of an operating plan. Beloved companies create reliability in the way they do business. By fusing reliability with moments of contact delivered from the customer’s point of view, beloved companies earn the right to grow.Take Action:
Evaluate Your Reliability and Collaboration Across the Company
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