Being Real is about Managing the Life Not the Spreadsheet

Listen to Jeanne discuss three actions for putting humanity on the line in how you do business.

Read More: Do You Walk in Your Customers Shoes? How you engage your team in understanding the lives of your customers is one of the things that differentiates the “beloved” company for the “everyday” company.

Word of Mouth Builds the Business Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show. At Amy’s, applicants receive a white paper bag that must be brought back within a week and must turned into a creation that tells Amy’s about who they are. From this white paper bag, Amy’s finds the personalities to fill their shops.

Take Action: Practice Getting Rid of the Jargon